Combs Crowns New Men's Scent

By dubbing it I Am King, Sean Combs leaves no doubt as to his expectations for his latest men’s fragrance, due as a Macy’s exclusive in December before rolling out to wider distribution in February. Industry sources estimated that the scent could do upward of $100 million globally in its first year on counter.

Sean “Diddy” Combs knows he might raise a few eyebrows by calling his latest scent I Am King, but he doesn’t care.

“I Am King is a statement about all men,” said Combs, during an interview at his Bad Boy Entertainment offices in Manhattan. “We are all descendents of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

Shooting!!!! Diddy, Usher etc save their ass!

Several huge stars were sent running for their lives when gunshots were fired at Jermaine Dupri's afterparty in an Atlanta nightclub just a few hours ago.
Diddy's bodyguards rushing the mogul out of Club Dream when someone fired a round inside the club. Diddy didn't even have time to put his champagne down before his hired muscle ran him out the back door.

Usher, Gabrielle Union and Larenz Tate also made a bee line for the exits after the blast. So far, law enforcement sources are only reporting one minor injury related to the shooting. No word if any suspects are in custody.