For his new movie Sasha Cohen hijacked Milan Fashion week -
Baron Cohen and his team used fake passes to fool security guards into letting them into a backstage area of a show by the Italian label Iceberg.
One of the comedian's team, dressed in a head-to-toe velcro suit, caused chaos by running around and careering into clothes racks.
In footage aired on Italian television, flustered fashionistas screamed "security, security" until the man was manhandled away by security guards.
The team tried to enter a second fashion show on Thursday evening but were thwarted by tightened security.
Baron Cohen – best known for his creations Ali G and Borat, the blundering journalist from Kazakhstan – is in Milan working on a new film featuring his character Bruno.
The movie, Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male, is due out in May.
It is being shot in the same mockumentary style that was such a hit in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Bruno, like Borat, is one of the sketch characters from Baron Cohen's popular TV series, Da Ali G Show.
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